• Cell Broadcast system broadcasts one message to reach all mobile handsets in an area as small as one radio cell and as big as the network area of the entire PLMN
• Cell Broadcast technology allows a text or binary message to be displayed or scrolled on all mobile terminals connected to a single sector of a cell or set of cells.
• SMS is sent from point-to-point, Cell Broadcast (SMS-CB) message is sent as pointto-area. SMS-CB message can reach a huge number of mobile terminals at once
• If CBC technology is not enabled by default the user can easily switch it on from the ‘area information’ menu on his phone
• Push messages are sent as unconfirmed push service, meaning that the originator of the message does not know who all have received the message
• A wide range of location-specific services can be deployed using Cell Broadcast technology: traffic information, weather forecast, location-specific advertising (for example, an event, a special offer in a nearby restaurant at a specific time, etc.)
• Usage of CBCCH not TCH (not using traffic channels) allows CBC working even in full overload situations such as disasters